As the main sponsor of the World Cup and World Championships, NISSAN are pleased to work with the UCI to develop mountain biking across all levels.

Nissan has historically supported adventurous activity but now we are stepping up a gear and will really show the passion that we as a company hold for sports adventure and the environments in which they are held. Through a calendar of events, activities and content we hope to inspire adventure spirited people throughout Europe.

Nissan are driving deep into sports adventure and freestyle action. The journey will take them to the heart of the great outdoors and beyond and reflects Nissan's spirit of adventure, and passion for breaking new ground. Welcome to NISSAN SPORTS ADVENTURE.

All of the excitement will be accessible to spectators both at major events and via a 26 part free to air TV series, Nissan Sports Adventure TV, while fans can also catch up on events, athletes and all the action at www.nissan-sportsadventure.com

So fasten your seatbelts and prepare yourselves for a ride of a lifetime with NISSAN SPORTS ADVENTURE!

Shimano Inc. is the world's leading manufacturer of bicycle components, and also produces a great variety of fishing tackle, snowboard equipment and cold forged products for automotive and other industries.

Shimano co-operates intensively with the UCI in their efforts to raise the popularity of cycling sports and to encourage more people to actively ride a bicycle, not only for sports use but also in their daily life.

The involvement of Shimano with top cycling competition allows the company to reach higher standards for its whole range of products. Competition is a great test for next generation products.

Promoting the competitive aspect of cycling is a good way of getting people more interested in the recreational aspect of cycling as well. Shimano's ultimate goal is to produce new and innovative components that make bicycles easier and more fun to ride for everyone.

At the convergence of Communication and Information Technologies, the BeMore Group is proud to bring its experience and expertise to high level sporting events.

Creator of the UCI web site www.nissan-ucimtbworldcup.com, BeMore is behind the sport all the way; providing information solutions to athletes and their audience, communicating competition results through portable phones and creating screen networks during championships.

Based in Switzerland with operations in France and Spain as well, the BeMore Group has known an enormous rate of growth from start-up, thanks to a meticulous and well-defined service offer:

• Creation of Internet and Intranet sites
• Development of solutions-to-measure (data bases, customer relation systems)
• Secure network management solutions
• Creation of internal communication tools: Intranet, newsletters, company newspapers.